Woody Contruction Company Essay Example for Free

Woody Contruction Company Essay The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company located in Someplace, British Columbia. It is represented by Ron Carpenter, CEO, his wife Emelia Carpenter, the president and their son John Carpenter, the director. The company is privately held with approximately 850 employees. Throughout the years, they quickly gained reputation for attractively designed and well-constructed furniture and built up a loyal staff and work force. Woody 2000 project started in 1989, as a result of a boom in the commercial construction activities and the intentions of the management. The production floor of The Custom Woodworking Company was to expand by 25% with an estimated budget of 17 million dollars. The timeframe for this would be approximately 18 months. This expansion would include an equipment installation of semi-automatic woodworking trains, which requires both software and hardware to operate the system. Introduction: A Project Manager is a person responsible for accomplishing project objectives. These objectives include initiating, planning, executing, monitoring and controlling and closing of the project. Project Management can be defined as being an art of controlling the cost, time, manpower, and hardware and software resources involved in a project. A Guide to the Project Management Body of Knowledge Guide (PMI 2008) define project management as â€Å"the application of knowledge, skills, tools and techniques to project activities to meet project requirements†. Successful organizations have some sort of project some time or another throughout the lifetime of the project. The owners and contractors have different ideas of what they want done. In the construction world the common bond is to create a successful project with high quality, desired completion date and the actual costs While reading through the Woody 2000 Project there were a few things that I discovered that could have been done to maybe enhance the project. Scope is very important in the definition of project requirements at the start of the project and if a portion of this is missed it can cause unforeseen extra cost and variation of cost and the final product. Defining the project scope is to identify all the work in details that the project will accomplish in order to achieve its final goal. The work includes the activities in which the project members have identified will be necessary to support the project and all the other instances surrounding delivery of the project. There was a lack of planning. The expansion was based on a mini boom in the construction industry, but no one took the time to conduct a statistical plan as to whether or not the boom was going to last and for how long. It may have been defined to the key players, but not to the actual people that need to know. In my opinion the project was not carefully planned out. Vice President of Finance and Administration, Spencer Moneysworth did not have the project management skills that was needed for this project. The fact that he decided not to involve the production people was a mistake. He should have included all key players from every section whether they were at management level or not. Because of the short suspense, and he did not want to waste any unnecessary time, he immediately invited the Expert Industrial developers (EID) to get a quote. There were poor management, VP Moneysworth may be good at Finance and Administration, but he lacked the management skills to make this project successful. There was not an actual project manager, which was needed because of the estimated cost for the project was given a cash flow versus working out the necessary details that was required and breaking down every section that was to be expanded, materials, resources and supplies. Timelines and budget were set without considering any internal or external problems. The initial objective was to increase production efficiency and keep up with the current demands, but the expansion quickly turned into an expansion of the current facility to an upgrade in offices. The completion date of the project and the amount were somewhat unrealistic. The company did create a monthly cash flow chart for the project. Another issue is that there was not an evaluation process that states when there would be another meeting or to check on progress of the project. Communication management which is also a vital part of any project was a flaw in this project. Having good communication will determine the flow of information. Effective communication can lead to a successful project and should be frequent and relevant. Another reason they should have communicated is because after they realize the price and time of the project they should have relook their approach. In conclusion the biggest problem that I see with Woody’s 2000 project is the planning and communication phase. They did not effectively plan and implement what they wanted to do and there was no communication between department heads and contractors. If they had planned properly and involved the right personnel they would have been more successful.

What Affects Heat and the Movement of Heat

What Affects Heat and the Movement of Heat Umar Hill Imagine that you are in the kitchen and you are about to bake some cookies. You prepare your cookie dough, tray and oven. You put your tray filled with cookie dough in the oven and in no time the tray starts heating up. After a while, you wouldnt dare touch the tray with your bare hands. It would cause severe damage to your skin. The movement of energy allows the tray to gain energy in the form of heat. The energy that is being taken in by the cookie dough and the tray is all a part of the heat flow that is created when you put the tray into the oven. Heat flow is the thermal energy that is created from the oven going into the tray and exciting the particles that make up the tray. This movement of energy is affected by a few things; one of them is surface area. Surface area is involved in the movement of heat and it affects how fast the transfer is. Knowing how it affects the movement is important to understand ways that heat transfer can be changed and to predict which objects would gain or lose energy faster in a given situation. Before learning about what affects heat and the movement of heat, we should start with learning about what heat itself is. Heat can be described in multiple ways: the most recognizable is the state of being at a high temperature. In this case, however, heat would be described as external energy moving throughout particles and being transferred between them. Simply speaking, heat is the transferring of energy and all matter contains heat energy, (Ryan, 2009). This transfer of energy always goes from a higher temperature area to a lower temperature area. The more excited particles with more energy move the particles that are close by. They gain energy and the whole substance is heated. If the cookie tray that comes out of the oven is left on the counter for a long time, it will eventually cool down. The tray is losing its energy when it is left in the room temperature air. As the cookie tray is left on the counter, the air gains energy. The energy from the tray is moving from the tray into the air around it and therefore it makes the surrounding air warmer. You would notice this if you held your hand above the tray: the air will feel warm. The fact that heat moves from hot to cold makes perfect sense, because if you think about it; an object that is hotter than its surroundings would never become even hotter without doing anything to it. The same goes for an object that is colder than its surroundings. So as the energy travels from the tray to the air around it, the two substances eventually reach a point where they are both equal in temperature. This is called the thermal equilibrium. As long as two objects or substances are not equal in temperature, there will always be a flow of heat from the higher temperature to the lower temperature substance. This flow of heat will continue until the substances or objects are equal in temperature. Another example would be if you took the tray straight out of the oven and poured a bag of ice onto it. The tray would cool. Th e energy in the tray is lost and it is going right into the ice. While the tray cools, the ice heats up. Over time the two will be the same temperature and both objects would be in thermal equilibrium. Touching two solid materials together that are a different temperature is not the only way to transfer heat. This is only one of the three methods and it is called conduction. Conduction transfers the energy through direct contact of objects. Matter is made up of moving particles and the particles are in constant motion. Whether they are vibrating, translating, or rotating, they are always moving. These motions give the particles kinetic energy, (Henderson, 2011). When the two objects collide, they transfer that kinetic energy to the other object, but nothing between the two physical items are moving. The material is not flowing; just the energy. As two objects collide, the particles in the higher temperature item loses its kinetic energy and the lower temperature item gains kinetic energy. The collision and the transfer of the energy is what would be the conduction. Think about a basketball rolling in one direction. Now think about another basketball that is identical rolling twice as fast in the opposite direction toward the first. After they collide they would roll away from each other because of the hit. The first ball would roll away faster than the second ball now because the second ball had more energy than the first one prior to the collision. Just like with heat flow, the energy was transferred from high to low energy. The higher energy ball lost energy after the collision and the first ball gained energy. Another method of transferring energy is convection. Convection uses the flow of liquids and gasses to move the energy. The movements of the fluids carries the thermal energy along with it to transfer the heat to different regions. Heat expands fluids and makes it less dense. Being less dense then results in a motion between the heated less dense and the non-heated more dense fluids. This motion in fluids creates a circulation within the fluid and carries the energy throughout the entire substance. Think about a bowl containing 10 red balls and 10 bl ue balls. The red balls would be on the bottom and represent the heated substance and the blue balls would be at the top and represent the original substance. When you stir the balls in the bowl, they are mixed up and are random. The red balls are now relatively evenly mixed with the blue balls. The energy is carried out throughout the blue balls and the entire substance is now heated. This is also why we say that heat rises. The hot air will circulate to the top of a house and the lower floors of the building [are] cooler, (Jarvis, 2015). Radiation is the transfer of heat through electromagnetic waves. Radiation is the heat that comes off of a source and spreads the energy to its surroundings. Everything radiates in the form of electromagnetic waves. The higher amount of thermal energy an object has, the more energy it radiates. When object radiates, it sends off waves that increase the energy of surrounding objects and thus increases their heat as well. There are factors that affect the rate at which heat is transferred. Temperature plays an important role in the rate of transfer. Specifically, the difference in temperature between two substances plays the role. Because heat will always try to move and transfer to form a thermal equilibrium, the rate at which energy is transferred will depend on the difference in the temperatures. The higher the difference, the higher the rate. A very hot substance will lose its energy to a very cold substance faster than a mildly warm substance will lose its energy to a cool substance. The rate at which the energy is transferred however, is always changing. If the difference in temperature is a factor of the rate, and as time goes on that difference becomes smaller, the rate will slow down overtime. If we use the ice on the hot tray example again, the ice would gain energy at a very fast rate because of the big difference in the temperature between the tray and the ice. Similarly, the tray would lo se energy at a fast rate. Overtime, the ice will melt and be much warmer, but not quite be the same temperature as the tray. The tray will cool down as well, but not quite be the same temperature as the ice. Because of the now smaller difference in temperature, it is known that the cool now-melted ice will gain energy at a slower rate and the warm tray will lose its energy at a slower rate. Another factor contributing to the heat transferring rate is the materials that the substances are made of. If hot water were placed in a coffee mug, it would take a little while to make the mug very hot; but take the same hot water into a plastic or Styrofoam cup instead, and the cup would feel hot in no time. This is because the material that the two cups are made of are different. The coffee mug makes the rate at which it gains energy slower than the plastic cup. Different materials gain and lose energy at different rates. This difference and the effect that a material has in the transfer rate of heat is called the thermal conductivity of the material; conductivity being the transferring of heat through direct contact of two objects. The higher the thermal conductivity is for an object, the higher the rate at which heat is transferred by it is. Scientists experiment with different materials to see which has a higher or lower thermal conductivity value. Low thermal conductivity val ues are referred to as thermal insulators, (Henderson, 2011). The distance that the heat must be conducted also plays a part in the rate of transfer. The thicker the wall of an object is, the slower the rate of transfer. Think about the walls of a cup. As the ceramic particles at the boundary between the [heat] and the mug warm up, they attain a kinetic energy that is much higher than their neighbors, (Henderson, 2011). This means that the particles heat up their neighbors while taking time and eventually the heat will transfer through an object. Taking a plastic cup and pouring hot water into it would make the cup heat up at a fast rate because of its material, but that rate can be slowed down if the thickness of the plastic cup is increased. Because the hot water has to travel a longer distance to lose its energy, the cup is heated at a slower rate. The distance between the two slows down the transfer rate. The farther the energy has to go, the slower the rate. People wear multiple layers of clothing and coats when going out into cold weather . This is because the radiation of heat coming off our bodies is transferred into the cold air slower because of the multiple layers. Thickness is a good way of insulating heat and keeping things warm. The heat coming off of our bodies is trapped under the coats and multiple layers and continues to keep our bodies warm since it is not lost to the coldness of the air around us. As we know, if we bring two objects that are initially at different temperatures into physical contact, they eventually achieve thermal equilibrium, (Hall, 2014). Thickness affects this movement because it takes longer to move further. Since thickness or distance affects the conductive heat transfer, it would only make sense that the area of the objects being transferred are involved as well. If a marble was placed over a small fire, and another marble twice the size was placed the same, the small marble would gain the thermal energy of the fire faster than the big marble. All chefs know that trying to cook two things that are different in size in the same oven for the same time will never work. The two foods would just never cook the same. One food would be cooked and the other raw, or one will be cooked and the other burnt. This is because of the area in the objects. A larger area will slow down the rate of transferring the heat. The wider a surface area an object has the slower th e rate of transfer. Why does this happen? It all has to do with what is actually involved in the transfer of thermal energy. The faster moving particles excite the nearby particles, (Ryan, 2009) and the energy is carried out through the whole object. Every particle of an objects surface is always involved in the transfer of thermal energy. Therefore, the more area an object has, the more particles are involved and the longer it will take to conduct the energy. The reason why heat flow exists is because there is a difference in temperature and the energy is being transferred to maintain an equality of energy. Unless the thermal equality is reached, there will be a heat flow between the substances. The movement of heat and the transferring of thermal energy is affected by (depending on which method) the material, the temperature difference, the distance, and the surface area of the two objects. The factors that cause these differences in rates are important to understand the behavior of thermal energy and how it works. The flow can be insulated with distance, material and area. The area affects the rate because every particle of the object is involved in the transferring of energy. The larger area an object has, the slower the rate of transfer. Citation Page Ryan, B. (2009, November). Heat energy. Retrieved January 15, 2017, from http://sciencelearn.org.nz/Contexts/Fire/Science-Ideas-and-Concepts/Heat-energy Hall, N. (2014). Heat Transfer. Retrieved January 17, 2017, from https://www.grc.nasa.gov/www/k-12/airplane/heat.html Henderson, T. (2011). Methods of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Methods-of-Heat-Transfer Henderson, T. (2011). Rates of Heat Transfer. Retrieved January 16, 2017, from http://www.physicsclassroom.com/class/thermalP/Lesson-1/Rates-of-Heat-Transfer Jarvis, L., Simonson, D. (2015, October 5). Heat Transfer: Conduction, Convection, Radiation. Retrieved January 16, 2017, from https://www.wisc-online.com/learn/natural-science/earth-science/sce304/heat-transfer-conduction-convection-radiation Wisconsin Online | Heat Transfer. (2014). Retrieved January 16, 2017, from http://alaskapublic.pbslearningmedia.org/resource/lsps07.sci.phys.energy.heattransfer/heat-transfer/

Effects of Redbull on Performance of Male Athletes

Effects of Redbull on Performance of Male Athletes Executive Summary Consumption of supplements and energy drinks has become a norm among athletes now. However, there are different studies in support as well as against the energy drink consumption for athletes, on whether it has a positive effect on the performance or not. The aim of this research was to investigate the acute effects of an energy drink (Red Bull) on the performance difference levels in male athletes. Thirty male athletes were selected from different backgrounds to participate in this study.. The subjects were randomly divided into two groups; Group A (experimental) Group B (non-experimental). Measurements of their running times were taken and the average was calculated. In the second session, group A was given an intake of 250 ml of Red Bull energy drink, while all the members of group B were not given any energy drink. The experiment was carried out again. The differences between the teams as well as between the two sessions were taken into account. Introduction Although in recent years, athletes have improved their performance levels, they share  the same quest with their historical counterparts: success and victory at the Olympic  Games. So every time, very different methods were tried by athletes to achieve this aim. In this way, consumption of energy drinks by athletes has become increasingly popular. Athletes believe that energy drinks can be used to enhance their performance during  training and competition due to their potentially ergogenic ingredients such as carbohydrates, caffeine, sodium and taurine, among others. Background Energy drinks have become more and more popular since the late nineties. The manufactures claim that these drinks improve physical endurance, reaction speed and concentration. The main ingredients of energy drinks are caffeine, sugar, taurine and glucuronolactone. According to the manufacturers, the stimulating effects of these drinks are due to interaction between the various ingredients. Sport drink consumption is recommended for most sports and not all of the sport beverages are the same. They differ in type and concentration of carbohydrates, electrolytes, flavors and other constituents. Some simply replace carbohydrates and electrolytes; others provide added protein, specific amino acids, and even fat, while still others provide herbs, vitamins, and caffeine. Literature Review Energy or power drinks (e.g., Battery, B52, Dark Dog, Jess, Red Bat, Red Bull,  Rhinos) are beverages designed and consumed for purposes other than for improving  athletic performance: for instance, to reduce the depressant effects of alcohol on the central nervous system. On the other hand, sports and fluid-electrolyte replacement beverages (e.g., Gatorade, Powerade) are designed and consumed to enhance athletic performance or to reduce the deleterious effects of dehydration during athletic competitions (Carvajal- Sancho, Moncada- Jimà ©nez, 2005). It should be noted that, although energy drinks have been sold worldwide for more  than a decade, unfortunately only a few studies have apparently been published to test the  effectiveness of these beverages on the physical or cognitive performance in athletes (Alford, Cox, Wescott, 2001; Baum Weib, 2001; Carvajal- Sancho Moncada-Jimà ©nez, 2005). So far, no data is available in regard to the effectiveness these beverages on anaerobic power and the delay of blood lactate accumulation. Some scientific studies with similar topics will cited later on. Nevertheless, in most  cases, their topics were not directly related to anaerobic power or delaying blood lactate  accumulation. Alford et al. (2001) investigating the effects of an energy drink (Red Bull) on  psychomotor, anaerobic and aerobic performance (anaerobic performance was measured  by a 20s cycle ergometer test), reported that the Red Bull group improved aerobic and  anaerobic performance by 9% and 24%, respectively. Similarly, Carvajal- Sancho   Moncada- Jimà ©nez (2005) studied the acute effect of an energy drink on physical  performance (100 m sprint, hand dynamometer and standing long jump) and indicated no significant changes in physical and cognitive variables. In another research, the influence  of a multivitamin/mineral supplement on anaerobic exercise performance (a 30-second  cycle sprint test and one set of squat exercise) was studied by Fry et al. (2006) and a decreased rate of fatigue was noted for both exercise tests. In addition, Olson and Seifert (2004) carried out a study to determine if consumption of a carbohydrate-protein drink could improve skating performance. The results showed that, in the experimental group, speed performance improved by 8% and reaction time improved by 12%. Kipp et al.(2003) also investigated the influence of a carbohydrate/protein sports drink on soccer sprint performance (four speed trials with 5 min of rest in between). In the carb-protein group, speed was improved between the first and last sprints by 1.1 seconds, while the other group slowed down by 2.2 seconds. There are many types of energy drinks which can be purchased over the counter by  everyone and their producers have claimed a variety of benefits in their advertisements. In the case of an intensively working skeletal muscle, this means a delay in the fall in  intramuscular pH to the critical level at which glycolysis is inhibited (Oo ¨pik et al., 2003; MacDougall et al., 1991). On the other hand, with regard to controversial reports about the effects of alkalinizing agents in the case of acute administration (Stout Antonio, 2002; Aschenbach et al., 2000; Bishop et al., 2004; Marx et al., 2002; McNaughton et al., 1999; Ball and Maughan, 1997; Wilkes et al., 1983), it is unclear whether the consumption of energy drinks can have such effects. PROBLEM STATEMENT Does the intake of Red Bull (energy drink) effect athletic performance of male athletes or not? Energy drinks are believed and marketed in a way to show that they enhance mental and athletic performance. Therefore, the concern of our research has been to find out whether the ingredients of one of the most used energy drink (Red Bull) effect the metabolism of human body in such a way that there in an increase in the physical athletic performance or not. Theoretical Frame Work Dependant Variable: Athletic Performance Independent Variable Red Bull Intervening Variable Uneven tracks, diseases to the athletes. Uneven tracks can be a big factor which can be controlled by carefully selecting an even and smooth running track. While the intervening variable of diseases to the athletes can be taken care of in the athlete selection process. In the initial questionnaire results, the athletes with some serious health disorders can be filtered out. Hypothesis The researcher intends to test the following hypothesis using their research: Alternative Hypothesis (HA) There is a relation between the intake of Red Bull with the athletic performance of male athletes. Null Hypothesis (Ho) There is no relation between the intake of Red Bull with the athletic performance of male athletes. The Theoretical Framework Performance of Athletes/Players Intake of Red Bull Independent Variable Dependent Variable Uneven track Diseases Intervening Variables Methodology The name of the research methodology is non-manipulative as in our research we have control on our independent variables and it is a field experiment. Participants: In order to be eligible to participate in the study, subjects had to meet the following inclusion criteria which were obtained by means of a questionnaire: a) to train/play for at least four days per week (approximately 30 min in each session); b) not to be on medication or nutritional supplementation; and c) not to consume energy drinks regularly. Potential participants were excluded from the study if they: a) presented psychiatric or neurological diseases; b) were sensitive to any ingredient contained in the energy drink; c) were under any nutritional supplementation regimen that included either caffeine, sugar, taurine and glucuronolactone; e) had evident cardiac problems. Thirty regular male football players (age: 24.34 ±1.74years, height: 183.26 ±7.66 cm, weight: 81.37 ±6.85 kg) volunteered to participate in this study. The volunteers read and signed an informed consent form with a medical history questionnaire before beginning the study. Then, the nature of the study was explained to the subjects, and they were given an opportunity to ask questions about anything that was unclear. APPARATUS We used questionnaire as our research tool for the initial screening of athletes. While stethoscope and blood pressure sphingo-meter apparatus were used to measure the heartbeat and blood pressure respectively. A stop watch was used to note down the sprint timings. PROCEDURE Procedure: The aim of this research was to investigate the acute effects of an energy drink (Red Bull) on the performance difference levels in male athletes. Thirty regular male athletes (soccer players) (age: 25.34 ±1.74years, height: 182.26 ±7.66 cm, weight: 78.37 ±6.85 kg and BF%: 13.2 ±2.7%) were selected from different backgrounds to participate in this study. This research was conducted on two separate sessions with four days of rest in between. Two experimental conditions were tested: a) control (no drink); b) energy drink. The subjects were randomly divided into two groups; Group A (experimental) Group B (non-experimental). In the first session, both the groups were assigned to run on a 100m track without any liquid intake. Measurements of their running times were taken and the average was calculated. In the second session, group A was given an intake of 250 ml of Red Bull energy drink, while all the members of group B were not given any energy drink. The experiment was carried out again. The differences between the teams as well as between the two sessions were taken into account. One week before the data collection took place. The participants were instructed on how to perform the whole experiment and underwent a familiarization session. The subjects were instructed to avoid alcohol, nicotine and other stimulants and also avoid strenuous activities and sudden changes in food consumption (including any nutritional supplementation products) the day before the experiment. In addition, they were asked to maintain regular physical activities during the days prior to the experiment, as recommended by Carvajal-Sancho and Moncada-Jimà ©nez (2005). Moreover, they were asked to wear comfortable, loose-fitting clothing and get an adequate amount of sleep (6 to 8 hours) the night before the test (Byars et al., 2006). The clothing, shoes, as well as all equipment used, were consistent for each subject and were recorded to establish controlled experimental conditions. APPARATUS VALIDITY Apparatuses used in our study were stethoscope, blood pressure apparatus (sphino-meter), stop-watch, pen and paper. The heartbeat rate (bpm) was measured with the help of stethoscope, blood pressure with the help of blood pressure apparatus and the running time were measured by the stop watch. The apparatus was duly checked by the hospital authorities and confirmed to be in valid functional conditions. RESULTS The results show that the group A, after the intake of Red Bull energy drink did show an almost negligible good performance, thus not supporting the hypothesis. The experiments, apart from giving out the main results also gave some very interesting facts. For example; Group A (experimental) showed increase in the time to exhaustion, which is ultimately related to the ingredients of Red Bull. Hence, we will select, HA(alternative): There is a relation between the intake of Red Bull with the athletic performance of male athletes. As it is clear to see the difference through the results. This proves that after the intake of Red Bull, the athletic performance increases. Discussion The aim of this study was to investigate the effectiveness of Red Bull energy drink on the performance of male athletes. Results of this study indicated that ingestion of Red Bull prior to exercise testing is effective on the athletes performance. In the present study it was observed that Red Bull energy drink caused an 11.78% decrease in the blood pressure and a 15.86% increase in the heartbeat rate (bpm). The 100m sprint performance time in the group A(experimental group) showed improvement, even after repetitive attempts. Potentially, caffeine could have a number of actions that affect skeletal and heart muscle. It can increase sympathetic activity, and has direct intracellular action. The increase in heartbeat rate (bpm) may be attributed to ingredients such as caffeine,taurine, glucuronolacton. Caffeine has been shown to have desirable effects for performing athletes fighting fatigue and increasing energy. The stimulant effect of caffeine could make it effective for increasing alertness while performing in a fatigued state. Taurine is also famous to aid in the contractile function of skeletal muscle and for providing increased ability of the muscle to contract, amplifying muscle force generation. In this study it was found that Red Bull energy drink caused up to 10.5% increase in time to exhaustion. However the previous researches and the current results, both support the fact that the ingestion of Red Bull energy drink does not have a significant enough impact on the performance of athletes, that it be strongly recommended to athletes for increased and better performance. No reports were identified of negative effects associated with the amount of taurine found in most energy drinks. Commonly reported adverse effects seen with caffeine in the quantities present in most energy drinks are insomnia, nervousness, headache, and tachycardia. Four documented case reports of caffeine-associated deaths were found, as well as four separate cases of seizures associated with the consumption of energy drinks. Acknowledgements First of all thanks to Allah Almighty who blessed me the strength and devotion to complete this research. I would thank my college fellow Adil Khan, who has helped me in the selection of the male athlete subjects. I would also like to thank Haider Behzad who helped me immensely with the research work. Moreover, I am also very thankful to all the people, who were part of the research and gave me their precious time. Without their help, it wouldnt have been possible to complete this research project. AND LAST BUT MOST IMPORTANTLY, I would like to thank my instructor, my mentor for the course, Mr. Humair Hashmi for pushing me forward, motivating me with his masterly tactics and enabling me to carry out the research in a professional manner. Appendix The sample of the questionnaire is below; INSTRUCTIONS KINDLY ANSWER ALL QUESTIONS MARK ONLY ONE OPTION IN THE SEGMENT OF ANSWERS NAME:______________ AGE:_____________ Q1> How many days do you exercise in a week? 4days 5days 6days Q2> Do you use any kind of drugs? Yes No Q3> Your preference towards exercise/workout? Gym Swimming Soccer Running Q4> Do you carry any breathing disease or any major disease? Yes No Q5> Do you use any kind of supplements? Yes No

Essay --

Electronic game is a famous entertainment among human no matter in which ages, the transformation design of video games and computer games had gone through a lot of changes since the first ever invented. The difference between the video and computer games is not much but the physical appearance. Video game is built through devices with a console that require a television to be played with. Compare to computer game that required a computer to run the games and with features of online gaming which video game doesn’t support. Computer game allow players to interactive to each other when play online while video game only allow interaction between friends and family. Over the years, computer games become popular compare to video games because of the variety games supported by computer where video games only support by one system and only applicable on their own game creation. Video game is an electronic gaming that display on a video display or television screen or the latest devices such as PSP and Nintendo. In the early 40s, the world first video games called â€Å"Cathode-Ray Tube Amusement† had been invented by Thomas T. goldsmith Jr. and Estle R. Mann that made a starting point to video games. The evolution of video game had been transform from graphic paper till the 2D graphic and better 3D graphic such as Microsoft XBOX, Wii and Sony Play Station. On the other hand, computer game known as PC game had not much different than video game which computer game is design to be use on a computer but not a video display television screen with keyboard as the controller. The first computer game was invented on 1952 called â€Å"TicTacToe† by A.S. Douglas on an EDSAC vacuum-tube computer. Recently in the past few years, this gaming field had be... ...t game presence positive impact on students. They conduct the research with a computer based game call â€Å"Fire Captain† that allow student to comprehend the role as a fire fighter. The result had brought out a conclusion where students who played the game beneficially learned problem solving skills, increase critical thinking and better understanding as a role of fire fighter. In addition, educational gaming guide students to a better management skills and earlier age of leadership practice through the game. On the other hand, video and computer games powerfully changed the world trend where children nowadays cannot live without a technological devices or computers game. This issue had become concerned among parents and societies where games might consists potential harmful materials such as violence, aggressive and over fascinating towards games.

Personal Narrative- Concert :: Personal Narrative Essays

Personal Narrative- Concert As the dark stadium filled with fire, with the sounds of guns and bombs exploding everywhere, the crazed fans yelled at the top of their lungs. The enormous stage was rumbling with the sound of a single guitar as the band slowly started their next encore performance. Soon after I realized that I was actually at the Sanitarium concert listening to Metallica play "One", I thought to my self, "Is this real, am I actually here right now?" I had a weird feeling the entire time because I had worked all summer to simply listen to music with a bunch of strangers. The day started off pretty normal, well, besides the fact that we had all stayed in a house with nothing but an old Nintendo system and a couple of lawn chairs. We went to breakfast at Denny's, after which we made our way to Denver, the site of the day's big event. On our way to my cousin's apartment, we drove by the multi million-dollar complex. It had a huge billboard that said "Summer Sanitarium." To my surprise, I kind of got a nervous feeling. Why? I do not know. We proceeded to my cousin's apartment where the entire group conglomerated in preparation of the concert. We had a large group of people that consisted of Carter, Josh, Seth, Sam and his two brothers, Tim, Kim, Eric, my brother me and. While waiting for the right time to arrive at the event, we had the radio turned to a station that was playing Metallica in honor of their presence in Denver. The moment had finally arrived, we were about to enter the newly built stadium. As we approached the entrance, there was a small line of people waiting their turn to be frisked. While waiting in line, I noticed that there were certain things not allowed into the stadium for safety reasons. One lady had a large chain that resembled a dog chain in her pocket. The guard told her to take it back to her car or throw it in the trash. When the lady threw her chain in the trash I realized how devoted some of these fans really were. I thought to myself," maybe I'm not as big of fan as I thought," and continued through the gates. After our entire group got through security we had to separate, due to the different seating assignments.

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June

Make Cigarettes Illegal

One of the largest and most problematic health issues in our society is smoking. Smoking is currently the leading cause of death in our country, due to its harmful and addicting contents, such as nicotine. Although millions die from it each year, smoking is the single most preventable cause of death. Since there is such a high number of deaths, enormous numbers of smoking related diseases, and damage to planet earth, smoking should be made illegal. The first reason smoking should be illegal is because it is detrimental and an addicting drug, just like many illegal ones. Methamphetamine, and crack are some of the most dangerous drugs to use but what many people do not know is Nicotine is just as harmful. According to a chart in Health and Wellness, experts rate on how easy it is to become addicted and how difficult it is to quit. Using various drugs, 100 is the highest addiction potential. Number one on the chart for being most addictive was Nicotine with a score of 100 for having the most addiction potential. Number two was Methamphetamine(smoked) with a score of 96. Number three was Crack with a score of 94. Number 4 was Methamphetamine (injected) with a score of 90. Of the 4 top addictive drugs listed, all are illegal except Nicotine. Nicotine has a much higher death and addiction rate than both meth and crack put together, yet nicotine and cigarettes are still legal. Another reason smoking should be illegal is 50,000 people die each year due to second hand smoke. Is it fair that people who do not smoke are forced to breathe in the chemicals of cigarettes? Is it fair that people who do not smoke are struck with smoking related diseases? Many people believe that solving the problem could be as simple as prohibiting smoking in public places. It does seem to make sense but when you think it out thoroughly, it is not nearly solving any problem. Yes, the number of second hand smoke related deaths would decrease but would not be eliminated. People in public would not have to worry about cigarette smoke but who would? Children. This law would be forcing them to live in a house full of smoke. Yes, the number of second hand smoke related deaths would go down but this law would increase the number children dying or suffering from cigarette smoke. As of today, americanheart. org states that about  60 percent of American children ages 4–11 are exposed to secondhand smoke at home. Studies have shown that children (especially infants) of parents who smoke have more lung illnesses, such as bronchitis and pneumonia, and can develop asthma. What is that percentage going to be when the only place smokers can smoke is home? Children from ages 4-11 are not the only ones suffering from this drug. Unborn babies are greatly affected by cigarettes. How could any expecting mother put their baby at risk for any damage to their innocent, undeveloped bodies. It is completely unethical and disgusting that something so dangerous to an unborn baby is legal! TheTruth. rg states that every single year smoking durning pregnancy and exposure to second hand smoke results in the death of 776 infants and unborn fetuses every year. That is 776 too many! Other than death, there are many other complications that come with smoking during pregnancy . Low birth weight, premature birth which can cause learning disabilities, cerebral palsy, and mental retardation. Marchofdimes. com held a stu dy that showed women who smoke anytime during the month before pregnancy to the end of the first trimester are more likely to have a baby with birth defects, particularly congenital heart defects  . The risk of heart defects appears to increase with the number of cigarettes a woman smokes. Expecting mothers should not even have this option because smoking should be illegal. Besides babies, here are some problems that come along for anyone who is exposed to cigarette smoke. †¢Reduces fertility †¢Increases likelihood of impotence †¢Contributes to thin bones †¢Affects mental capacity and memory †¢Reduces levels of folate, low levels of which can increase the risk of heart disease, depression, and Alzheimer's disease †¢Affects ability to smell and taste †¢Increases risk of depression in adolescents Increases risk of heart disease, stroke, high blood pressure †¢Increases risk of diabetes †¢Increases risk of cancer †¢Causes breathing problems †¢Reduces immune system and get colds and flu more easily ( http://healthliteracy. worlded. org) I think by now, it is pretty obvious that cigarettes are very unhealthy. What is it exactly th at make them unhealthy? Almost everything in them! according to healthyliteracy. worldwide. org There are over 4,000 chemicals in cigarettes. 51 of them are known to be carcinogenic. A carcinogen is something that causes cancer. Cancer is a disease that often kills those who have it. Chemicals in cigarettes and cigarette smoke are known to cause not only cancer but also other serious health problems. Many of the chemicals are poisonous. If a person ate one pack of cigarettes, he/she would die. Some of the familiar chemicals in cigarettes are- Carbon Monoxide which is found in car exhaust. Nicotine, a strong poisonous drug. It is the main ingredient in bug sprays. In its pure form, just one drop on a person's tongue would kill him/her. Tar, a material to make roads. Arsenic, rat poisoning. Ammonia, which is cleaning products. Hydrogen Cyanide, gas chamber poison. Cyanide, deadly poison. Acetone, nail polish remover. Butane, cigarette lighter fluid. DDT, insecticides. Formaldehyde, fluid used to preserve dead bodies. Sulfuric Acid, in car batteries. Cadmium, Used to recharge batteries. Freon, damages earths ozone layer. Maltitol, a sweetener not permitted to be used in foods in the U. S Although America is a free county and many people believe that smoking is a choice of freedom, there should be no freedom in killing yourself and others. Some people would argue that smoking should not be illegal because there are many things a person can do that are just as dangerous. For example, skydiving. While skydiving may dangerous, it is not the number one most preventable cause of death in America. Yes, an activity such as skydiving is taking a huge risk of danger but it is not guaranteed that you will get sick or die. Skydiving is regulated to make sure the health and wellbeing of a diver whether professional or non professional does not perish when attempting to jump. As for cigarettes there are no state or federal regulations that protect you or help you from disease or death. With all of this being said, I strongly believe that there is no need for such a deadly product that is useless in todays society.